This particular campaign focussed on their ingenious squeezy sauces. The team approached us with their idea to encourage their customers to ‘express themselves’

When talking about marketing strategies, the concept of content marketing is thrown around constantly, but what is content marketing?

Set of videos showcasing nutritious and delicious recipes. We used a combination of video and animation to make it more fun and entertaining.

The best marketing teams understand that a bad video is worse than nothing at all, but budget constraints don’t have to hold you back.

Back in May we were telling you all about our collaborative networking events #Foodfolk. Based on the success of the last one, we decided to run one more this year.

I’ve had the privilege of working both as a director and a producer in my career, which are two extremes on the video production spectrum.

Many people have asked me what a producer does, and I usually rattle off some vague terms like ‘CTPs, call-sheets and budgets”

The fact that you can share your content across different platforms reaching a whole new audience can be very exciting and at the same time daunting.

Here are our top five tips for creating food content that really stands out. It may seem obvious, but it all starts with really great looking food.

As a video agency for food companies, the team here at Curious Crab has had a unique opportunity to work with many marketing teams.

Whenever you are creating video content, especially for food brands, it is easy to think that one approach will fit all your needs.

Lee Kum Kee’s Tastes Good Feels Good campaign, would position Lee Kum Kee as the first Chinese food brand to actively promote healthy eating.

We’ve just hit a massive milestone or at least our sister company; School of Wok Limited has, with its celebration of 10 years in Covent Garden

When it comes to letting the creative juices flow, it is easy to get carried away and end up with a set of video assets that don’t necessarily work with your brand.

Looking back on the past two years it’s hard to believe how quickly we have adapted and shifted our entire way of working.

I used to think that TV production was an almost impossible industry to crack because it’s an industry stuck in its way

Scouring burger adverts, we knew we wanted to create an advert to rival any popular take-out brand, but we also had to elevate it in some way,

Are social media platforms there to show off unique personalities or are they there to accentuate our innate human nature to be like everyone else?

Preparation is key and it is important to have good communication between the film crew, interviewer and interviewee

A good video and content production agency should be able to support brands every step of the way, but here is a bit of prep work to get you ready.