Making Nutritious Food Fun
Lee Kum Kee Tastes Good Feels Good Campaign
The aim for the "Taste Good Feels Good Campaign" from LKK was to promote healthy eating through a series of recipe videos that showcased their sauces and applications. For this campaign, the team developed a series of videos of nutritious and delicious recipes.
Adding animation in the form of little chefs makes the whole campaign more approachable and fun.
Here is the work we did for them.
