This particular job was filmed at The Social Company (Jason Atherton’s Restaurant Group: Social Eating House, Little Social) and bars (The Blind Pig)

There are a million ways to showcase your product and we understand how exciting it is to finally be able to shout to the world how amazing it is.

The TV world can be brutal, and the production company I started with was run by producers who were trained in broadcasting in the army, so it was a genuine bootcamp for me.

There’s hierarchy in every industry, but the more traditional industries like the media and filming world tend to all follow a set of rules when it comes to the job role funnel.

Every brand has a story and they should be telling it to the world. As social beings we like connecting with other people's stories, it’s what makes us more relatable.

NEFF has a great marketing team who use social media in the right way. What do I mean by that? They understand that content creators are now in new territory.

Seeing the potential of the space is really important. Here at Curious Crab Productions we’ve become really good at transforming our kitchen space.

Sharing good quality video online is a great way to connect with your audience, spark conversation, and build trust.

The situation is familiar. The producer asks a question and the clients eyes glaze over, panic sets in. What is a cutaway? Why are they talking about pans in a film studio?

We want to be the best we can be when it comes to making signature dishes that are interesting and simple for our brands and any collaborations that they may be working on.

If you are working with the team, building trust will come naturally but there are other aspects to look for when choosing the right agency for your brand.

Here at Curious Crab we love a brand that’s as zany as us. Throw in a few silly puns and loud colours and we’re practically swooning! So, to us, Tofoo was the perfect fit

Having made a big punt a few years back introducing make-your-own bao bun kits to the major supermarkets, the team were debating how many 1000’s of baos they all though Jeremy had made in his time.

The top-down videography made all food, no matter how difficult, seem accessible and ‘doable’. At Curious Crab Productions, our food filming shoots always start with the core recipe, as they should.

One of our first ever Curious Crab Productions jobs and we didn’t even know that our production company existed yet or even had a name. This extraordinary job was for Eye-to-Eye Media

Building a grocery brand is a tough ask, especially for small, challenger brands. We’ve been in the thick of it with our own brands, and worked with many brands just like Odd Pods

Gone are the days of boring corporate branding, where the use of fake breadsticks, plastic fruits filled up the fruit bowls, and well varnished bits of bread were okay to use.

Your biggest successes will come from living the dream; work on the day to day, but pet projects running in the background may well turn into something big, or at the very least, give you another life long lesson.

I used to think I was great at shooting cooking videos in one go or at least standing in front of the camera and presenting with, no stopping, no stuttering, quick, simple and easy recipes.

The Curious Crab team stopped by Jason Atherton's restaurants in London a few weeks ago. We had just 1-2 hours in each of the 3 venues, to get as much video footage, b-roll, interviews and photography of the food about the partnership between Sous Vide Tools and Social Eating Company