#FoodFolk - Letting the creative juices flow
by Yolanda Ocon
Back in May we were telling you all about our collaborative networking events #Foodfolk. Based on the success of the last one, we decided to run one more this year.
Bringing people together in a fun relaxed environment is one big quality our team has. This has been carried over from our days running Corporate Events at School Wok and is something we wanted to replicate during these networking events.
This third edition of #Foodfolk was full of very useful information for all those new and exciting brands that attended the session.
Andy and Paul, the minds behind The Food Brand Guys, gave us a very interesting presentation that was all about the importance of spending time thinking about your branding properly and how spending the time and effort to get it right will help your brand go a very long way.
We also had some interesting insights from Pulse, about the importance of Intellectual property and how registering your brand and assets can save you some real headaches down the line.
Then came the time to have our guests put their production hats on. Our creative director, Jeremy Pang, tasked them with the mission of cooking a curry, slicing some veggies and making a chutney, all whilst keeping an eye on the creative details, because, guess what? They were going to be creating a video showcasing Oddpods’ pouches, their Chana Dhal on this occasion.
Our magnificent film crew followed what everyone was doing making sure they were getting the right footage and capturing all the wow moments. They then sat back in their corners and quickly edited the video whilst our guests were having their lunch and chatting away.
The whole idea behind this 15 minute production workshop is to help understand what goes behind the process of creating video content for food and drink brands. It is also very impressive seeing the Curious Crab team in action. But don't take my word for it, here is the end result. Who knew you could do so much in 30mins, am I right?!
We love doing these types of events, as we find that it is a great way to meet amazing people in the FMCG world. Plus we get our hit of adrenaline in those 15 minutes where everyone jumps into action with a creative mind and thinking outside the box to make food look the best it can.
Make sure you sign up to our newsletter and don’t miss out on our next #Foodfolk event.