5 mistakes to avoid when creating video content for your brand

Nowadays the importance of having video in your marketing strategy is very clear. Video not only provides your brand with content that is easy to share and digest, it also makes it possible for a wider audience to learn more about your offering.

When it comes to letting the creative juices flow, it is easy to get carried away and end up with a set of video assets that don’t necessarily work with your brand or the message you were trying to share in the first place.

Here are 5 common mistakes to avoid when creating video content.

Not having a clear strategy

When talking about video it all sounds really exciting and fun and it’s easy to forget the importance of having a set plan or strategy. Failing to have a clear strategy will prevent you from understanding what you want to achieve, that’s why it’s important to start with a plan that you can refer to when needed.

Wanting to say too much.

We get it, your brand or product has countless USPs and it’s hard to pinpoint which one is the best one, or the one that will resonate with your audience the most. But remember that wanting to say too much can be very confusing for the viewer and you risk ending up with them not understanding what you wanted to say in the first place.

Keep it simple and concise, pick one message and share it to the world.

Forgetting about the brand

Branding your videos properly goes beyond putting your products in front of the camera and adding your logo on the video. Remember to think about using the right fonts, tone of voice, colour scheme, and pace of the video. People should be able to identify your brand immediately as soon as the video plays, if you are able to achieve this, your audience will be more likely to remember your content.

Not trusting the process.

Remember that projects take time to complete and there will always be hurdles to overcome, but trust in the process. If you start with a clear strategy and have partnered up with the right people or video production agencies, the results will come.

Not measuring the results

Once you get your shiny new set of videos, it’s time to share them with the world.

Remember to measure the results and document them. Did the campaign have the impact you were looking for? Did you reach the audiences you were hoping to reach?

Answering these questions will help you understand if you ran a successful campaign or not and more importantly you’ll have very useful information to use on any future campaigns.

If you keep an eye on these points you’ll be starting on the right foot when it comes to creating video content for your brand. My last piece of advice will be to remember to have fun through the process and don’t be afraid to try new things, that’s the best way to learn and make improvements in the future.