Product Launch and Video Marketing

by Yolanda Ocon

After a few long months of arduous NPD, you have come up with a great product that ticks all the boxes. It not only tastes delicious, the packaging looks amazing and production costs are spot on. Now is the time to let the world know about it.

When going through your marketing strategy, video should be an integral part of it. According to Cisco, by 2022 video internet traffic will amount to 82% of the overall online traffic. That’s a figure that can’t be taken lightly. Sharing video content on the right channels will help with the exposure of your brand and the products you are launching to a broader audience.

Video will not only help your brand stand out, it will also support all your other marketing initiatives, working together in unison to create the buzz you are looking for.

Start by think about what you want to do, the goals and marketing KPIs you want to hit and let us take care of the rest. Do you want burgers stacking by themselves, exploding truffles? There is no idea too silly or crazy for us, but remember that the key is to stay relevant and on brand.

Once you know the channels where you want to share your content, you’ll be able to tailor it to each one of them. This is also very helpful for us as it will allow us to think about the best aspect ratios, length and pace of video.

When it’s time to show your content to the masses, a combination of organic and paid advertisement will ensure that the right audience watches and engages with your videos and ultimately your brand and product.

There are a million ways to showcase your product and we understand how exciting it is to finally be able to shout to the world how amazing it is. However it can also be scary and daunting, that’s why relying on a video content agency that has a holistic approach of video and marketing is beneficial, as we will be helping you along the way and hopefully lighten your load.