What usually comes to mind when we think of crabs is their sideways walk, which we agree is comical to watch, but perhaps not the most interesting fact about them. There are far more fascinating qualities to the humble crab that we feel align with our agency really rather well:

• The collective name for a group of crabs is a ‘cast’. Yes – our production team is capable of casting actors as and when needed.

• 'Casts' of crabs also work together to provide food and protection for their families. We liken ourselves to a small ‘cast’ of creative video makers. We are here to serve and to scuttle around you, putting food and ideas on the table (whether your brand is food-related or not!) that we as a team will help you sift through.

• A crab's spherical eyes prop up on a ‘stilt’ to allow them to see the world in 360°. Our perfectionist cameramen always have their spherical goggles on with every shot. Our producers and directors strive to deliver a 360° service and guide you through creative storyboards to final cut delivery of your brand videos.

We have a very systematic approach to all our projects and find that this provides our clients with a seamless journey from enquiry through to delivery.

Our approach to online video production starts with the strengths of YOUR brand. Having run and grown one of our own brands from zero to 400,000+ subscribers collectively across our social media channels, along with over 22 million organic video views, we understand the importance of being in control of your own digital content and we are well versed in being the ‘video arm’ to your marketing and social media content departments.

Video production is far away from ‘one size fits all’; every brand video we produce is bespoke and requires shared creative thinking between our film production team and your own marketing team. There are of course certain formats and aspect ratios (portrait, landscape, square, who knows hexagonal may come with the next social media platform craze) that need to be adhered to, but we believe that the creativity starts with your own brand and your USP.

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Food is emotive. Drinks should be free flowing. Travel is the epitome of motion. High definition, 4K videography and camerawork was made for all three, to play with your foodie emotions and make you want more, to follow the flow of the perfect pour and to accentuate that splash or burst of flavour your products bring to the world. Our skilled camera crew are experts in following all these natural movements, and our creative approach to lifestyle videography provides a fresh appeal to many brands and consumers.

Our founding team are young and talented, but humble and hard-working. We have collectively worked in all aspects of food, drink and travel video production from TV production through to brand marketing and have worked together over many years through our sister company School of Wok, which Jeremy Pang, our creative director (who you may well recognise from the successful brand YouTube channel).

Our producer has had extensive experience working on branded content and TV projects such as Come Dine With Me and seems to have the ability to writes scripts and recipes, create production schedules, produce and direct simultaneously.

We pull our production crew expertise into every part of the customer journey, from creative meetings to filming days and straight into editing and animations, which means every one of our projects has the correct technical input throughout the creative process. Our values are shared and we believe that if we follow these simple, often unspoken rules, we will continue to make good, creative content.