Establishing Prodigy Chocolate's Brand Video Identity
When I met Jeremy I felt like I’d known him my whole life. He felt like family. Working with Curious Crab has been creative, professional, fun and expertly culinary and I couldn't recommend them more!
Neena Vaswani, Co-Founder
Helping to build an evolving brand video bible for a plant-based chocolate challenger brand.
Our work with Prodigy Snacks has been active since June 2023, where we have produced a bank of lifestyle videos for their marketing and sales teams to use in a variety of ways. The project is three tiered, where we produce all their:
1. Core brand videos for B2B & B2C use.
2. Product specific videos to support both trade sales and their D2C channels
3. Lifestyle videos for social media on a monthly retainer basis (to help launch their Tik Tok channel and to use on Instagram)
The Challenge
Prodigy Snacks spent the best part of 2022 refreshing their brand with the goal to move quickly into the mainstream chocolate market. This highly competitive arena is a huge challenge for a young, challenger brand to overcome without some clever thinking and creative impact. The founders of Prodigy Snacks Sameer and Neena Vaswani previously owned their own confectionary business which was sold to McVities and have a huge ambition to be industry leaders in building a sustainable chocolate business in the modern world. The challenge presented to us was to create a portfolio of content that encapsulated their brand through and through for Prodigy to use across multiple channels, whether B2B or D2C and social media. This project definitely does not have 'a one size fits all' solution, which is why, in 2023 they came to us at Curious Crab Productions.
Strategy & Approach
Having seen our rebrand project work with Olly’s snacks, Prodigy asked us to work alongside them and formulate a much larger, long term video strategy that we felt could, over time, connect the dots between helping to increase their distribution through B2B marketing (videos for sales meetings and trade show support), whilst establishing a base ‘video style / guidelines’ for all existing products and NPD that would help boost their D2C sales channels (primarily website and Amazon) all the way through to then creative content production for their new TikTok channel and on-going Instagram account. In essence, the strategy and approach was to build an “evolving brand video bible”, which over time, helps to connect brand awareness with the realness of the brand on social media.