Video Production for FMCG brands
Curious Crab Productions: Your Content Marketing Agency
Conveniently nestled in the heart of London’s Covent Garden, Curious Crab is a video production agency creating content for businesses and brands in the food, drink and travel industries.
An eclectic mix of producers, videographers, animators, photographers and pro chef’s is what sets us apart from the rest. Working together for years and on numerous projects, our small but mighty team love making content that hits every mark.
We see your world in 360°
On our journey to success, we’ve learnt tons of tips and tricks for successful video marketing techniques that build brand awareness, generate leads and create a thriving social media following.
We know from firsthand experience that the FMCG industry is fiercely competitive. In an increasingly digital world, brands need strong strategies to establish themselves online and stay relevant in a constantly transforming space.
Whatever you need video content for, whether it’s to launch a new product, advertise a service, increase your social media following or to promote your business in general, Curious Crab can help you every step of the way.
“Jeremy and his team were brilliant in pitching fun & creative ideas for our brand and worked speedily & efficiently on the day of the shoot with our founder, Jonny Wilkinson. The Curious Crab team worked tirelessly to capture the essence of our brand, and we’re really pleased with the final result, a video that’s eye-catching and ‘full of life’!” — Fiona Calcutt, No.1 Living
OUR APPROACH
Our mission is simple. We help food and drinks brands in the FMCG industry build brand awareness, increase their audience numbers and generate those all important leads on the route to becoming a household name.
We've been working in the industry for decades, so we understand what it takes to build a household brand that people love and will keep coming back to.
Our client centered approach means we are meticulous about getting to know your products and services inside out. This way we can tailor make content for you that is guaranteed to help you achieve your goals.
We are as obsessive about finding the perfect solution for each of our customers as our cousin the hermit crab is about finding that perfect shell.
Our approach is the opposite of “one-size-fits-all” and we know that a thorough understanding of a brand is vital for successfully promoting its value among consumers. To help you understand a little more about how we work, here’s a rough outline of our process:
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To get to know your brand's essentials, we dive into your vision to understand your goals. Take this opportunity to tell us about your USPs and share examples of your existing marketing.
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Regardless of your business, we know that the price you pay for services matters. To get you a ballpark figure of how much we charge, send us a request detailing the type of video you are looking for and how many videos or photos you want to get produced. Giving us a rough idea of the timeframe is also essential. Once we have an initial idea of what you are looking for, we can send you a guide price which you can compare with your budget.
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If our proposal suits your price range, we can then have a 1-2 hour meeting and dive deeper into exactly what you want. This gets the creative juices flowing and helps us refine the quote so you know precisely what you're paying for.
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When the real action begins! This is when the filming and editing magic happens. Our Covent Garden studios and our team are entirely portable. This means we can work this magic from anywhere in the world.
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Your quote includes unlimited reviews to ensure you're completely happy with our work. This means we will only deliver the final cut of any videos or photography once you give us the green light.
Why choose Curious Crab for your video production?
Here at Curious Crab, we learnt how to navigate the overwhelming and complex world of content marketing by building the brand of our sister company, School of Wok. We took that YouTube channel to over 440,000 subscribers with millions of views in record time. Now we want to do the same for you.
As a professional chef and leader in food innovation, our creative director, Jeremy Pang, knows first hand the importance of adaptability and transformation for staying ahead of the curve and relevant in a sea of competition.
We use the same strategies that were key on our journey to success when we create content for our clients. This means we use solutions that are proven to be effective and come off the back of years of trial and error.
The impact of our success is also global. From launching exciting disruptive start-up brands to reinvigorating the online presence of more well-established ones, our unique and invaluable skill-sets are transferable to many businesses in the food and drink space.
Our team will work with you from start to finish, ensuring that every step of the way is carefully planned, executed with crab-like precision and delivered as effectively as possible to meet needs of your brand and the goals of your business.
What we offer
Video production is our area of expertise and within this we offer various other related services. To give you an idea on the solutions we offer that might suit your needs, here are some of the types of video content we create:
- Recipe tutorials
- Product demos
- Social media content
- Online advertising
- Animations
- Lifestyle and brand
- Food documentaries
- Influencer partnerships
Apart from filming, producing and editing video content, we can also help brands with various aspects of content marketing, including:
- Short-term and long-term video brand strategy
- Video Content Management Strategy
- Suggested Video Content Scheduling plans
- Suggested formatting changes and consistency to video uploads on social media channels that will help grow your audiences
- Copywriting & Script Writing
- Storyboarding
How to stand out in the FMCG world:
For FMCG brands, the strategies for achieving various marketing objectives are continously changing in order to meet shifting consumer demands. This means brands have to constantly work to understand their clients and innovate fresh and new ways to approach and interact with them.
Establishing a loyal audience often requires consistent content production but if you really want to carve out an edge for your brand you need to identify your USP.
Producing content that keeps audiences interested is a particular challenge for FMCG brands compared to other service based brands that leverage the appeal of not being tied down to a specific product line.
Luckily, we love a challenge and any opportunity to use our skills to offer creative solutions to old and new problems alike. If you have a truly great product then Curious Crab has the skills to take it to dizzying heights.