Video agency for Vegan Food brands

Curious Crab: A Food Video Production Agency

There is a general perception of vegan food: people believe it’s bland, tasteless, and boring…it is clear that they could not be more wrong. Our team at Curious Crab Productions are seasoned pros when it comes to marketing vegan cuisine as we know just how to “squash” the competition. With our kitchen studios based in Central London, and a core team of camera crew, animators and editors, we have the technical skills to highlight the freshness, colour and vibrancy of vegan food and show the world what it really is.

Curious?

Because of our unique background as the founders of School of Wok, producing engaging social media content is our bread and butter and our video production team has been working with food companies for many years. Our clients range from well-established food companies to kitchenware brands to younger, challenger food brands who are keen to make their mark as quickly as possible through their direct-to-consumer websites and social media channels. We are also completely mobile and can film on location whenever required. It is not a question of whether vegan food is the right choice, it is simply a question of how to market it. Luckily, we’ve got that answered - curious? Learn more below!

Feeling curious? We’d love to hear from you.

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Our Approach

We understand that social media platforms are constantly changing, but also know that no matter what social media platform you are creating assets for, consistency is key. We have found success time and time again through gaining a quick understanding of the USP of your particular vegan food brand. Once we have a clear grasp of what makes your food products stand out, we can then hone in our video production to create a visual impact that amplifies your brand message.

We take a very structured approach to working on any food brand video project and tend to look at the following with new clients before then connecting the dots and embarking on any food production at all:

Business backgrounds
Your brand story so far
Where you want your brand to be in the near future
Existing sales or social media channels that you currently have
We then look to inject our production expertise to create video content into your unique vision and strategy
Discuss & agree creative storyboards for the videos that we have agreed to produce
On approval of the storyboards, we then book in the filming days to get all the shots required to fill the agreed frames
Then the ‘post production’ happens and we get editing. Usually, we allow for 2 iterations of the 1st draft and require consolidated feedback to keep the production process as simple and efficient as possible for all involved.

At Curious Crab Productions, we pride ourselves on being different and therefore we like to bring a unique perspective to our client's brands. Despite our unique approach, we make sure to stay true to our client's brand values as it is crucial to highlight their own USPs and clearly get their marketing messages across through video.

Curious? Get in touch

“Working with Curious Crab has been a revelation for our business. We have never worked with a video production team with such a deep understanding of food communication. They are enthusiastic, original, with a wide range of skills, and so, so professional. This team is absolutely fantastic and really go the extra mile to hit the brief. I couldn’t recommend them enough - curious crab is a godsend to the world of food brands like ours.”

Bonnie Chung – Founder, Miso Tasty

“Jeremy and his team were brilliant in pitching fun & creative ideas for our brand and worked speedily & efficiently on the day of the shoot with our founder, Jonny Wilkinson. The Curious Crab team worked tirelessly to capture the essence of our brand, and we’re really pleased with the final result, a video that’s eye-catching and ‘full of life’!”

— Fiona Calcutt, No.1 Living

Why Vegan food brands love working with Curious Crab

We love to combine raw video footage of beautiful food and product shots together with simple animation to show off your food brand to the wide world of hungry consumers. We are also finding that our clients are becoming more used to the importance of video due to the current working conditions of most and that the digital age has most certainly ‘arrived’. With this in mind, we are often treated as the ‘video arm’ to marketing departments for food brands and can build visual strategies that sit in line with the overarching marketing campaigns of whoever we are working with. This is something that comes with years of experience building our own successful food brands and definitely unique to us as a video production company focused on food, particularly the Vegan food market.

Put simply, our job is to bring your message to life through a digital medium that is aesthetic, accessible, and influential. We are experts in creating short, sharp recipe videos, social media videos, short food videos and are more than happy to cater to your needs. While some clients prefer to work completely remotely, others require face-to-face interaction - both have their benefits in today’s ever-changing world. The beauty of our services is that as we are shooting and producing for the screen anyway, we can offer all our services both remotely and in our Central London kitchen studios if you wish. We now have the technology to invite you into Zoom meetings that are linked to our cameras filming your footage live so that you can provide immediate feedback on filming shoot days. Either way, our high-quality production services remain the same and we are always happy to have our clients involved throughout the creative process.

Video content that makes audiences pause.

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Why Curious Crab for travel video production and marketing?

Bring your strategies to life

Amplify your brand

Empower your USP

If our Creative Director, Jeremy Pang, hadn’t gone down his food business route (School of Wok), he would agree that he’d instead be a luxury adventure tour guide or travel agent! Having travelled across the world since the age of 3, there aren’t many continents he hasn’t been to, and his ability to create the perfect holiday is next level!
Video production companies quite often lack focus, taking on anything and everything. We at Curious Crab are quite different. We like to hone in on the 3 things we are most passionate about in life: food, drink and travel. Having worked with some of the largest companies in the world, creating content all over Asia and beyond, bringing culture to life through video is like a sixth sense to us.
Wherever you are around the world, if you have a travel brand and want to showcase your service or offering to a global audience through social media platforms, we can help produce videos that bring out the excitement, adventure, or curiosity of new cities and sites, of cultures and cuisines.
From tropical jungles to teetering mountain tops, we see your world in 360 degrees, always striving to deliver beautiful videos that amplify your brand.