If you are at the beginning of your brand journey and haven’t really used video campaigns for your brand before, but feel that you need to try video out to see what it could possibly do, perhaps starting the journey with the simplest form of food or travel videos are a safe testing ground for you.

Top down, short form video content has become very popular in the last few years and can be turned around professionally, quickly and efficiently by our Curious Crab Production team.

+ How we will work together:

Our approach is simple, yet effective. These days, consumers' attention span seems to be shorter and shorter, and so most online video content needs to be short and snappy and to the point.

Although that doesn’t mean that the creative process becomes any easier! If anything, squeezing your perfect brand or product message into 30-45 seconds is the biggest challenge! With all of our longer term projects, we structure our process throughout to make the creative briefings as efficient as can be, with clear approval processes along the way.

Once a project and quote has been approved, we tend to follow the same procedure

• Intitial briefing (bringing our creative team together with your marketing / brand teams to collate a collective brief for your project)
• If need be, collate creative storyboards and moodboards for your videos
• Project manage the schedule from start to finish (with estimated filming and editing schedules in mind to ensure all levels of feedback are accounted for)
• Book in filming days (along with propping & moodboard timeframes where required)
• Film
• Edit & feedback
• Final cut signoff of the completed projects

+ What we will bring to the project

Here are the types of simple video production we consider more spontaneous and ad-hoc in our Curious Crab production world:

• Short & sharp recipes videos - top down filming has been on trend for a while and is a good example of short recipe videos filmed in their simplest form.
• Simple online advertising videos - Bring your products alive through video and creative storytelling. Simple Video Animations of logos and pre-existing brand assets - Use dynamic text, animation and graphics to accentuate your brand message
• Simple social media videos - Engage your audience with quality video content