Projects
School of Wok: Brand building focusing on social media growth

School of Wok was the brainchild of our Creative Director Jeremy Pang. What started out as cookery lessons in your own home, is now seen as a household food brand who have multiple revenue streams and an online following of over 300,000 subscribers spread across the major social media channels.

School of Wok’s online presence has been the instigator to Curious Crab productions, where Nev Leaning and Jeremy Pang originally built our production team as an in-house resource for the School of Wok You Tube channel.

As a well known and well-respected duo in the food industry, Nev and Jez have built the initial platform and client database for Curious Crab Productions. And with our trusted Head of Productions Yolanda Irais Ocon by their side, have a brilliant understanding of how important brand building and brand awareness is for the growth of any business.

Our first-hand experience with growing a food brand from scratch is invaluable to any clients we work with and our learning can be passed onto those who get just as excited as we do about seeing the viewing figures and opportunities grow from piecing structure and strategy together with a whole crab bucket load of creativity.

Strategic partnerships have been a crucial part to the School of Wok journey, where the work we do as a brand and business can be mutually beneficial to many other businesses.

Huge brands such as Neff, Gressingham, Tofoo, Dexam, Lee Kum Kee, Tsing tao and AIA have all benefited from the production value and video content creation that our Curious Crab Productions team have been involved with over the years. As a small video production company, we are able to provide flexibility, creativity and personality to bigger brand thinking which helps to amplify their marketing campaigns and grow everyone's audiences.