Projects
OddPods: Brand Story & New Product Food Videos
Bringing a new brand to market can often be quite daunting, however Oddpods have been bold from the start and clearly know where to invest their marketing budgets! Oddpods was founded by Pavan Patel who knows his stuff when it comes to grains and pulses. Their products are all par cooked “pods'' beautifully packaged into pouches.
The first bit of major shelf space that you will find their product is on Ocado.com which says a lot about the quality and potential for the brand. Pav and the Oddpods team have put video content creation at the top of their priority list from day one and our production team at Curious Crab Productions have been working on both recipe and brand videos from the start, through various iterations of the brand. It’s an exciting time for Oddpods to start out and just as exciting for Curious Crab Productions to be involved in the video production strategy.
+ The Project
With the speed in which social media is moving, video and marketing content is often the key driver to new startups gaining popularity and an audience that they can speak to. Video marketing for Oddpods was at the top of their priority list to tell the world who they are and showcase their product in the best light.
+ Curious Crab Approach
Oddpods asked us to produce a wide range of videos from short-form top down recipe videos to slightly longer animated videos that tell the story of their brand and the natural production of their products. Oddpods remain loyal customers of ours and our team of chefs continue to develop recipes for them along with fun and vibrant videos to showcase their new products to the world and help them build their audience.
“We approached the Curious Crab team when our brand was still in its infancy to produce a brand film as well as recipe videos. They instantly understood what the brand stood for and who the target market was. The production team were able to take lots of information and display it in a concise and clear way in the form of the brand film.
The team also did a fantastic job in producing our first 5 recipes videos, which have since been a huge hit on social media. They developed the recipes, we worked together on the tastings and they shot some fantastic, punchy videos that really stood out from the crowd.
We loved what the Curious Crab Production team did so much that we asked for some more videos to be made straight away!”