Projects
Kickstarter Videos: Crowdfunding Video Production


This Kickstarter video brought to life our creative video and filming capabilities and an enthusiasm within our team to tell a story through film. The video was the key to School of Wok overfunding on the Kickstarter platform.

If you are embarking on a crowdfund journey to raise investment for your company, our video production team have practical experience of this and would love the opportunity to meticulously produce your own crowdfunding videos for you.

+ The Project

If you ever embark on the crowdfunding journey, the whole process can be quite daunting and you will notice that the most successful crowdfunds always have a well thought out video that tells the story in a succinct way. School of Wok were crowdfunding for £35,000 to support their bao bun kit launch into supermarkets. The fun, yet informative video fronted by Jeremy Pang was key to its success. School of Woks kickstarter campaign ended up hitting over £40,000 in the end which was a fantastic achievement by all.

+ Curious Crab Approach

Curious Crab Productions helped to produce the main crowdfund video which incorporated close up filming of beautiful food shots and cooking, but told the story through supporting animations and graphics. The whole project was also wrapped up with various stop motion animation videos and gif to support the social media marketing associated with the funding campaign.