Projects
Delicious Magazine: Lifestyle Magazine Filming Production
Delicious Magazine have an online presence spread across their social media channels of over 1 million followers. Although their team are very much expert food content creators already, their experience in video content over the last few years has been quite ad-hoc and sporadic with more of a focus on traditional print media and publishing.
Curious Crab have been a crucial part to the video production side of Delicious magazine and have worked on a series of videos for their Instagram and Youtube channels that is a start to a long-term campaign for Delicious to own “Sunday lunch” online.
Even at the very start of the journey with Delicious magazine, the videos that we have produced for their “Sunday lunch” campaign have consistently created the highest video viewing figures that they have had on Instagram along with brilliant core engagement and excitement around the videos within their existing online community.
Delicious Magazine have an online presence spread across their social media channels of over 1 million followers. Although their team are very much expert food content creators already, their experience in video content over the last few years has been quite ad-hoc and sporadic with more of a focus on traditional print media and publishing.
Curious Crab have been a crucial part to the video production side of Delicious magazine and have worked on a series of videos for their Instagram and Youtube channels that is a start to a long-term campaign for Delicious to own “Sunday lunch” online.
Even at the very start of the journey with Delicious magazine, the videos that we have produced for their “Sunday lunch” campaign have consistently created the highest video viewing figures that they have had on Instagram along with brilliant core engagement and excitement around the videos within their existing online community.
+ The Project
Delicious magazine felt a need to bring better quality and consistent video content to their online platforms. They had previously dabbled in video, with varying success on viewing figures and engagement. We worked on 6 lifestyle recipe videos with them as a starting point to the online magazine channel to start to ‘own’ Sunday Lunch. Why did they want the content? Benefits they saw?
+ Curious Crab Approach
The videos we produced for Delicious Magazine saw some of the best engagement and soared past the viewing figures that their previous videos had managed to. The challenge with these recipe videos was that there was no one to present the recipes, but Delicious wanted their videos to stand out as ‘how-to food videos’ that people would get excited by, whilst following their brand guidelines and taking a similar approach to their rustic, home kitchen look and feel of their actual magazine. Each how-to recipe video ended up being roughly 1-2 minutes long and has a minimum of 20,000 instagram views on the videos that we produced for them.
“We have known Jeremy and School of Wok for many years, and in the autumn 19 we commissioned the Curious Crab Productions team to create a series of short and flexible videos for use on our you tube and social channels.
It was a collaboration and partnership which really suited us. We benefited immensely from their team’s experience with Wok Wednesday’s as well as the their filming and editing expertise.
The process was one of seamless end to end delivery, in which they really took the time to understand us and our strategies. The project was delivered on time and in budget and well received through our social media!”